GUTTERS MATTER

Hey Guys,

I still haven't got all time slots covered for tomorrow evening. You must arrange these times with parents asap. Add your names below but check availability. I'm afraid it's first come first serve basis.

So far I have:

4:45pm - Chloe Ray

4:55pm - Rian Edwards

5:00pm - Callum Birchall

5:10pm -

5:20pm -

5:30pm -

5:40pm -

5:50pm -

6:00pm - Jack Topping

6:10pm -

6:20pm -

6:30pm -

6:40pm -

Ps. Bring a collection of music magazines for L5 tomorrow so we can start analysis of the conventions.

Thanks. See you tomorrow.

Homework task 2: Font experiments

The font you choose for your magazine is very important - It will need to go well with your target audience and your chosen genre.

Like in a movie - Imagine the latest Saw movie used Comic Sans! Or Spongebob Squarepants opened with Times New Roman! You will need to visit a font website or two. I would suggest www.dafont.com or font101.com

These websites will allow you to search for fonts and then type a preview into the box that will show what your magazine title will look like using that particular font.

(These previews will NOT be high quality enough to insert into your finished work, as the font will need to be installed - We will know everytime if you try this shortcut: Photoshop reveals all!)

Once you have looked at a range, select a shortlist of about five possible fonts.

ust like your magazine you will have to evaluate what you like about each font to then decide which you would like to use for your magazine title font. This needs to be done this week as we will need to get your choice of font installed onto the L3 computers so we can start planning our magazines.

Homework task 1: Blogpost your mindmap

TASK 1: Click the link below to find all of your mind maps - If you don't see yours below and I should have it, comment below and I'll check I uploaded it from the pics I took.

(Incidentally, the app I used here was DocScanHD on iPhone which is free and allows for a clean scan that looks a lot better than if you just photograph a piece of work. - I suggest you get it if you such a iOS device!)

Save the image and upload it onto your own blog. You now need to evaluate at least THREE possible names for your music magazine. Consider everything we thought about today - what are the connotations of your music genre that you want to get across in your music magazine? Is your target audience a laid back kind of person, or more business-like and in-charge?

For each idea, state a few reasons why you came up with each name - why would that make a good name? What does it tell us about your magazine? About your genre?

Finally, you need to arrive at a decision about what to call your magazine.

IMPORTANT: The examiner wants to see a process - what choices have you made? Have they been considered carefully? If you follow what I've said above, it will be obvious that your name has been worked on carefully - and not just selected at random. By manatees.

Choose a Name for Your Magazine

Every magazine has a name. So you have to choose a name for your magazine. The name should be short, sweet and easy to remember. If you see the names of some of the most successful magazines, you will find that they are short, sweet and easy to remember. See following names:

• Time
• National Geography
• Frontline
• India Today
• Outlook

Choose a name for your magazine. Ensure that it really says something about your magazine and the potential reader. 1001fonts.com is a really useful website for creating your magazine title font and any other fonts on the front cover. Make sure that you have a reason for choosing the font...


From a Business website:
How-to Name Your Business: Utilizing Linguistic Tricks
As a small business, you're likely willing to be a little bolder in your choice of names. Here are some ways to turn that instinct into a handle worthy of your brand:
•    Pick a name that lends itself to wordplay ⎯ Eat My Words, the naming firm, decided to toy with the food theme in its name. For example, its blog is called The Kitchen Sink. This theme can carry over into its other marketing and verbal branding collateral.

•    A strong name should be simple ⎯ Make it easy to spell and pronounce for starters, and meaningful to your audience, not just to you. Watkins says, "Any time you have to explain your name or apologize for it, you're just devaluing your brand."

•    Avoid using puns ⎯ A pun in your company name is risky. If you land a good one it can make your name super sticky, but you don't want one that's over used or too cutesy.

•    Don't be a copycat ⎯ Pinkberry, a popular frozen yogurt chain, has spurred countless imitators with "berry"-studded names, so when a yogurt chain approached Watkins she wanted to help them find a really distinctive name. They ended up calling the company Spoon Me, and the name was such a hit that t-shirts and bumper stickers bearing the brand were flying out the door. "They're making more money selling t-shirts and buttons and bumper stickers than they are selling frozen yogurt," Watkins exclaims. When "people are paying you to advertise your brand that's the ultimate in a good name."

Moral Panics

Edit: (http://dohacollegemediastudies.wordpress.com/tag/moral-panic/ for more)

Moral Panics (Cohen 1972)

Moral panics have been described as a condition, episode, person or group of persons which emerge to become defined as a threat to societal values and interests (Cohen, 1972, p.9). They often occur during times when society has been unable to adapt to significant change and when such change leads to a fear of a loss of control within the normal social structure. This was evident during the 1960s when society experienced such modernising trends as the so called 'sexual revolution'. When events, such as those found in the 1960's, occur there is a concern that moral standards are in decline and entire generations can sometimes be accused of undermining society's moral structure. Click the link below to view the full article

More notes on semiotics

Semiotics from jonmeier

Target Audience - An Example

Just in case you were unsure of what to include in your target audience post - This is an example from last year:


Target Audience

My target audience for my music magazine will be round the age of 16-25. My magazine will be directed towards females, as the new bands that will be featured, colour schemes and arty feel to the magazine will probably be more female orientated. My audience will be interested in indie rock and enjoy discovering new bands, as well as going to intimate gigs. Their favourite bands would include bands like The Libertines, Arctic Monkeys, The Strokes, newer indie pop bands such as Two Door Cinema Club or Peace, and also older bands such as The Smiths, The Cure and The Clash.  They may also be quite artistic, due to the more artistic features of the magazine (such as the photography) but they would find music a very important aspect of their lives, listening to it every day. I think it is important for me to design a magazine that I would actually want to buy, which means that my target audience would probably be aimed at a 17 year old girl who loves similar music to me. 

Who has posted what?

EDIT: Updated Monday 28th 7.20pm - Click for latest Blog checklist updated from today - get up to date people!

 

 

 

 

 

 Remember the last fortnight's tasks that should have been blogged by now:

Finished prelim tasks (College mag cover and a contents page)

Moodboard of your chosen genre

A statement that sums up everything about your target audience

List of magazine terminology you have learnt - preferably with examples (pics!)

 

NEW: Cohen's Moral Panic theory - who came up with it? Try to summarise

 Mindmaps to come up with a name

Font experiments once you have decided on a name

 

PRELIM TASKS SHOULD ALL BE POSTED BY NOW

 

 

 

Creating a moodboard

Your moodboard will give you a sense of what your genre is all about from a design point of view - include anything and everything that you associate with your chosen genre. This can include anything involved within the subculture of your genre - brands, clothing, accessories, food and drink, places, fonts, famous figures within the genre, absolutely everything! Assemble these together using the software of your choice: Some prefer the simplicity of MS Paint though others will use Publisher to fully play with the layout of your moodboard. You will then use your finished board to help you come up with ideas with what to fill your music magazine with.

 

The Music Magazine Industry: Research your genre

You will need to state your chosen genre and then do some internet research about the genre to find out as much as you can about it. This will be essential for nailing the ins and outs of the genre (preferably a subgenre to ensure niche market status!) so that your music magazine specifically targets your chosen audience.



Example of the analysis required (presented through Slideshare):
 

 
 

Thursday - making your college mags

Ensure you are up to date please, year 12.

On Thursday you will be editing your photos and starting to create your college magazine front covers and contents page.

You will be selecting your photos, choosing which should be the main image on the front page and which should make up any smaller images on the front page. These need to have text anchoring the story.

Then you will have to select the photos needed for your contents page - You may adapt the layout to your NME practice contents page last week in InDesign.

How to research music magazines

See above for:

1. Generic conventions of music magazines

2. Example of an annotated front cover

3. Example of an annotated double page spread

 

Click below for examples of college magazines

Blogging Checklist - Naming and shaming!

Click the pic to see who is missing what - already many are falling behind. If you are struggling come see us!

Click HERE to see what you should have so far

Or if you're more Ninty? Full #playexpo lineup

Nintendo announce Play Expo lineup

• The following games have just been confirmed for the Nintendo stand at Play Expo:
  Wii U
  Super Mario 3D World
  Sonic Lost World
  3DS
  Zelda: Link Between Worlds
  Sonic Lost World
  Pokémon X
  Pokémon Y
  There may also be one or two other titles, which we’re waiting for final confirmation on. More details as soon as we get them!

PAY UP PEOPLE TO RESERVE YOUR PLACE NEXT SUNDAY!!!

PS4 at #playexpo - Money on Monday yes?

From Playexpo.net 

3

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That means Play Expo attendees will get a chance to try out Sony’s new powerhouse super-console more than a month before its release!

Visit the official Assassin’s Creed website for trailers, screenshots and loads more info.

Get your #playexpo forms and money to me ASAP

If you want to join us at Play Expo then I need return slips and money/cheques ASAP or the trip won't run and I'll be sad.