Sunday, 24 November 2013
Remember your double spread spread article!
Remember you are going to have to come up with an article for your double page spread so it might be worth having a look now at some articles - you are going to need 600-900 words depending on your layout. Different magazines have different formats of how they structure their articles and some have more "page furniture" visible.
I have been playing about with InDesign to remind myself of how to do some bits. This is by no means amazing but here's a Daughter double page spread. I used an interview on a website on the net and a pic from Google so I cheated majorly but just to show you the thought that needs to go into it.
I have a set font system.
Coolvetica Caps for section heading
Moms Typewriter for main pull quote that acts as a headline going across.
Gills MT for Standfirsts
Also, I thought that the pic I used would do the job but in practice, as you can see, the white can get lost among the white spots of her shirt, so not ideal. You may encounter similar problems that you may not have anticipated so be prepared for any eventuality! I have also committed a fatal error of attempting a strap across both pages to break up the text on the right hand page but have not spaced for the gutter. #schoolboyerror #rushjob
My Weezer DPS example (rough)
The cut out effect went a bit wrong but you can see I grabbed the colour from the album cover using the dropper tool and then used this for the bars at the top and for the album review box
The cut out effect looks better below though.. to find out how to do this, look at the previous post about it.
InDesign secrets: The Rough Cut Effect
a nice idea for double page spreads - View From Twitter
To break up wads of text and images, one thing that NME does is a small View From Twitter box out - shows you're down with the kids and adds another point of entry to your page.
Reminder of page furniture
A reminder of some of the features of a double page spread that can add interest to the article - the examiners love the little boxouts and other features: Many just create spreads of images and columns. These will set you apart from the pack!
Wednesday, 13 November 2013
41 Photoshop photo effects tutorials
41 Photoshop photo effects tutorials
Some interesting ideas and easy to follow instructions on how to raise the bar with your images. Think creatively!
If in doubt and you have an idea but not sure how to do it in Photoshop: GOOGLE IT - Chances are somebody will have had the same idea and will have recorded them doing a tutorial on YouTube.
Just play about with this program and see what you come up with :-)
Some interesting ideas and easy to follow instructions on how to raise the bar with your images. Think creatively!
If in doubt and you have an idea but not sure how to do it in Photoshop: GOOGLE IT - Chances are somebody will have had the same idea and will have recorded them doing a tutorial on YouTube.
Just play about with this program and see what you come up with :-)
Monday, 11 November 2013
Sunday, 10 November 2013
Have you done the following?
Some people have not posted in a whole 7 days - that is NOT COOL. Get on it people - Get Blogging ASAP so all of your last week's week - The NME and Q annotated pages etc are uploaded so you are not making out you have not nothing all week, when in fact I have seen some very good work going on in lessons!
Planning and Research
Annotated analysis of 2 Front Covers?
Annotated analysis of 2 Contents Pages?
Annotated analysis of 2 Double Page Spreads?
Drafting
These can be pencil-and-paper or produced electronically but the important thing to consider is the detail: Where are each of the elements going to be positioned? Describe what is going to be where.
Planning and Research
Annotated analysis of 2 Front Covers?
Annotated analysis of 2 Contents Pages?
Annotated analysis of 2 Double Page Spreads?
Drafting
- Front Cover Mock-up
- Contents Page Mock-up
- Double Page Spread Mock-up
These can be pencil-and-paper or produced electronically but the important thing to consider is the detail: Where are each of the elements going to be positioned? Describe what is going to be where.
Example front cover flatplans
Magazine Front Cover flat plan 1
This is my flat plan for my music magazine front cover. I looked at various issues of the layout for inspiration from NME and combined different components to come up with this layout, however, I got most of my layout inspiration from the Foals issue, which I have previously analysed. I have noticed from my research a few components such as a banner along the top of the page (above the masthead) and a slightly transparent boost/plug with either a cover line or promotion of some kind that NME use quite frequently. I really like the look of this and so I decided to include these components on my own magazine, with the banner displaying one of the main cover lines of a feature within the magazine. The banner will also be displayed using the "rough cut effect" in Photo shop to connotate the artistic feel of the indie genre. The main anchorage cover line on the right of the page will hold the biggest space on the page, with the masthead, to denote and connote its importance. I have included a lot text on the page as I found that when I analysed the likes of NME and Q magazine, although the image was the stand out, eye catching feature and what the audience would be drawn to, they typically included quite a lot of text, highlighted further by a chosen colour (depending on the issue). Leading from this I haven't yet decided on what the whole colour scheme of my music magazine will be, however, I will use the typical red, black, white and stand out colour that complements and contrast my main cover image, as I think that this type of colour scheme is classic and professional looking.
This is my flat plan for my music magazine front cover. I took my inspiration for the layout from NME - I looked at several issues, and combined them to come up with this layout. I have used a banner across the top of the page as this was a very common feature across music magazines. I will make the banner have a ripped effect to connotate the main coverline (I have not decided on my main cover line yet, but it will have something to do with rebellion or chaos, which the ripped effect will connotate).
I have also placed a boost on the left hand side of the page. This will promote another coverline, and will be slightly transparent (as this is an effect that I have also seen on issues of NME. This will be bigger than the smaller cover lines on the right of the page, suggesting that this is a very important feature in this issue. The main cover line will be a similar size to the masthead - this will show that this is the most important feature. I have tried not to over crowd the page with text, as for most covers of music magazines, the image is the main focus (as it will be for my own cover - the image is by far the biggest feature on the page showing its importance). This is because most people are actually drawn by images to magazines, rather than the text.
This is my flat plan for my music magazine front cover. I looked at various issues of the layout for inspiration from NME and combined different components to come up with this layout, however, I got most of my layout inspiration from the Foals issue, which I have previously analysed. I have noticed from my research a few components such as a banner along the top of the page (above the masthead) and a slightly transparent boost/plug with either a cover line or promotion of some kind that NME use quite frequently. I really like the look of this and so I decided to include these components on my own magazine, with the banner displaying one of the main cover lines of a feature within the magazine. The banner will also be displayed using the "rough cut effect" in Photo shop to connotate the artistic feel of the indie genre. The main anchorage cover line on the right of the page will hold the biggest space on the page, with the masthead, to denote and connote its importance. I have included a lot text on the page as I found that when I analysed the likes of NME and Q magazine, although the image was the stand out, eye catching feature and what the audience would be drawn to, they typically included quite a lot of text, highlighted further by a chosen colour (depending on the issue). Leading from this I haven't yet decided on what the whole colour scheme of my music magazine will be, however, I will use the typical red, black, white and stand out colour that complements and contrast my main cover image, as I think that this type of colour scheme is classic and professional looking.
Magazine Front Cover Flat plan 3
Plans for magazine: Sketches, mock ups, etc
This is the rough layout of my magazine front cover. Due to my lack of artistic abilities I have only drawn rough plans which I will now go on to annotate, starting with the masthead of my magazine. As you can see, I have chosen the name of my magazine to be "Nu-Folk...", I chose this because it is very simple and straight to the point, it has the name and genre of the magazine within the one word. I also decided to use and ellipsis to encourage the reader into wanting more from the title. The masthead will be will be a bold, capital lettered, black font, this will be nice and simple for the audience to read and recognise, it also links to the simplicity of folk music as it is often referred to as "going back to basics".
I have chosen to utilise a "puff" in the top right-hand corner of my magazine to highlight that this is the first magazine to be published for the company. I intend to use, again, black capital letters which will stand out and draw the reader in. I think I will use a background colour for the "puff" but it will be a neutral one to stick with the "rootsy" kind of feel that i want the magazine to have.
I have used a "+" sign to indicate more content in the magazine because it is recognised to mean "more" or that there is something more to be "added". I will colour the "+" the same as the "puff" on my magazine to create a house style and to compliment the cover of the magazine. I will show the names of the other people featured in the magazine in a black, capital lettered form so that they stand out and entice the reader to look.
To announce the main focus of the front cover of the magazine I will use bold, capital letters to show the name of the person on the front. I think I will use a different colour to black on the text though because it could take away from the masthead if I use the same colour.
The bottom of my magazine will have a strip which will advertise the special features of the magazine and attract the reader because of the exclusive content. Once more I have used the "+" sign to stick to the idea of a house theme, I will also use the capital lettered feature again to stick with the importance of the magazine.
This is a very, very rough idea of what the image on the front cover will be however, again, due to my inability to create artistically correct drawings I had to draw it separately so as not to spoil the main front cover.
This is my contents page, I chose not to name it "contents page" because "Inside this week..." sounds far more interesting and welcoming, again, I chose to use black, bold capital letters which will run with the house theme because it is nice and clear and most people can read it. I will also have a black line that will run from page side to page side to make the page more aesthetically pleasing.
As you can see I have split my contents page into three columns with two columns for "regulars" and "features" both of which will be underlined to stand out, however, the text wont be in capital letters because it doesn't need to stand out a great amount. The lists of items underneath these heading will again utilise the "+" sign to stick with the house theme, the page numbers will be featured on the opposite side to the "+" to balance out the page.
The main focus of the contents page will be in the middle of the page and will have a picture to attract the reader to it more, it will have a layout a little bit like a polaroid picture, again, creating this back-to-basics feel and allowing emphasis upon the mini-headline and page number. Three more pictures will be underneath the main layout of the contents page, one in each column. They will have the same aesthetics of the main picture on the page.
There will also be an advert for a magazine subscription underneath which I will design, it will be pretty basic and just get the job done.
For my double page spread I have split the pages into two and used the left hand side for one main, feature picture, this will appeal to the audience because often people like to use the full page pictures as posters and such like. There will be a small caption in the corner of the page which will be a witty kind of comment.
I will also feature a film strip down one third of the right hand page which will allow me to add three more pictures to the page whilst still looking aesthetically pleasing, the background of it will be black which will make the pictures look better and make them stand out.
The title of the article will utilise two-thirds of the right hand page, the font will be bold and black in capital letters to enhance is and make it stand out. I will be writing “Isle love folk forever” as a play on words to entertain the audience. I will have a small summary underneath the main title of the page to inform the reader about what is going on. The main elements in this summary will be written in bold to, once again, stand out and attract the audience
Tuesday, 5 November 2013
Find out more about your genres' magazines
Urban Magazines - here
There is also Beats
Find out about magazines in your genre at http://www.newsstand.co.uk/ and http://www.isubscribe.co.uk/
There is also Beats
Find out about magazines in your genre at http://www.newsstand.co.uk/ and http://www.isubscribe.co.uk/
Moral Panics - a video
Still haven't got your head around Moral Panics? Have a watch of this and see if you need to add anything to your notes.
Monday, 4 November 2013
Best colour combinations in print
Black on white is still the easiest way to present type and to read it and you change that colour at your peril. Using coloured paper, coloured type or a heavy type patch often reduces legibility. In tests carried out by Karl Borgrgrafe (cited in Favre and November 1979) to see which colours worked best together, the following taxonomy of colour mixes was discovered, starting with the most legible, and working through to the least legible.
MOST LEGIBLE
Black on yellow
Yellow on black
Green on white
Red on white
Black on white
White on blue
Blue on yellow
Blue on white
White on black
Green on yellow
Black on orange
Red on yellow
Orange on black
Yellow on blue
White on green
Black on red
Blue on orange
Yellow on green
Blue on red
Yellow on red
White on red
Red on black
White on orange
Black on green
Orange on white
Orange on blue
Yellow on orange
Red on orange
Red on green
Green on orange
LEAST LEGIBLE
As you can see, black and white comes pretty near the top although the list suggests that a yellow panel behind the black type would improve legibility (which is why important warning signs of danger are usually printed black on yellow.)
From: Designing for Newspapers and Magazines, by Chris Frost, Routledge, 2003
Note: though black on yellow may be more striking than black on white, it is unlikely to be more pleasing in large quantities. Magazine designers have to strike a balance between legibility, impact, and reader satisfaction.
Between getting attention, and not being annoying.
Sunday, 3 November 2013
Creating your magazine masthead
Magazines and newspapers are basically consumer goods, and, like any consumer goods they are brands and, like any other brand they got to have a logo. A magazine masthead. Masthead’s role is to be recognizable. In the sea of magazines on the newsstands you want your logo to pop up.
To be instantly recognizable. This is not an easy thing to do. That’s why logo is the most important element on the cover page.
When designing a logo several things should be your concern. The logo should capture the publications character, attitude, it should fit the intended readership, it should be versatile too, so that it can be used in other occasions, like marketing materials.
When working on a logo you should try tenths or even a hundred variations. When you find several that you like, you should work on its variations. First, and obvious thing is to choose the proper typography. Is your publication modern one, is it more traditional, is it urban or more conservative?
Is the name of the publication long one or a short one? If it’s a short one maybe you can make the logo stand in the top left corner. If it’s longer one and if it has two words maybe they can be positioned one on top of each other and placed in the top left corner.
If you ask yourself, why top left corner, it is because when magazines are stacked on the shelves on the newsstand top left position is always visible, no matter how densely stacked the magazines are on the shelves. If the name of the magazine is longer maybe you can make it in bolder type for more impact.
It is always better to use different fonts for the logo than the ones you use for the cover headlines. Although the logo is not read it should be recognizable, and that’s why it should be different in type from the rest of the cover.
As you can see, the options are endless.
When you finally decide on several versions try it out on the page to see how it interacts with the images and general design of the cover. Sometimes you will see that a top left position does not work well, maybe the top centered position would be better. Once I had lots of problems with the logo which I did for one customer magazine.
To be instantly recognizable. This is not an easy thing to do. That’s why logo is the most important element on the cover page.
When designing a logo several things should be your concern. The logo should capture the publications character, attitude, it should fit the intended readership, it should be versatile too, so that it can be used in other occasions, like marketing materials.
When working on a logo you should try tenths or even a hundred variations. When you find several that you like, you should work on its variations. First, and obvious thing is to choose the proper typography. Is your publication modern one, is it more traditional, is it urban or more conservative?
Is the name of the publication long one or a short one? If it’s a short one maybe you can make the logo stand in the top left corner. If it’s longer one and if it has two words maybe they can be positioned one on top of each other and placed in the top left corner.
If you ask yourself, why top left corner, it is because when magazines are stacked on the shelves on the newsstand top left position is always visible, no matter how densely stacked the magazines are on the shelves. If the name of the magazine is longer maybe you can make it in bolder type for more impact.
It is always better to use different fonts for the logo than the ones you use for the cover headlines. Although the logo is not read it should be recognizable, and that’s why it should be different in type from the rest of the cover.
As you can see, the options are endless.
When you finally decide on several versions try it out on the page to see how it interacts with the images and general design of the cover. Sometimes you will see that a top left position does not work well, maybe the top centered position would be better. Once I had lots of problems with the logo which I did for one customer magazine.
TRY TO USE DIFFERENT FONTS FOR MASTHEAD AND COVER LINES
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